How does Senso.ai make sure the information about my business is accurate?
AI agents already answer for your business. Those answers are only as trustworthy as the information behind them. Senso keeps them accurate by compiling approved raw sources into a governed, version-controlled compiled knowledge base, then checking every response against verified ground truth and a receipt-backed source trail.
That gives your team one context layer for public AI Visibility and internal agent responses. It also gives compliance, marketing, and operations teams proof when they need to show what was checked, what changed, and who approved it.
How does Senso keep business information accurate?
Senso keeps business information accurate by using the same verification loop for every claim. It ingests approved raw sources, evaluates AI answers against them, remediates gaps, generates verified content, and publishes only what has been reviewed.
- Senso ingests approved raw sources such as policies, product catalogs, brand guidance, and other authoritative material.
- Senso compiles those sources into a governed knowledge base organized by topic, product, audience, and funnel stage.
- Senso asks the same questions across frontier models, locations, and funnel stages, then separates each answer into factual claims.
- Senso flags unsupported, outdated, conflicting, or missing claims and turns them into a prioritized action list.
- Senso generates approved content to close the gap, routes it through human review, and publishes a Verified Source with a receipt.
- Senso asks the same questions again so teams can see whether accuracy, citations, mention rate, citation share, and share of voice improved.
That cycle matters because AI agents are already representing your business. If the source of truth is fragmented, the answer will drift.
What does Senso verify before it says an answer is correct?
Senso verifies both the claim and the proof behind the claim. It checks whether the answer is grounded in verified ground truth, whether the source is current, and whether the citation points back to the right verified source.
Senso also scores every agent response for citation accuracy. Each answer traces back to a specific verified source, so teams can see where the information came from instead of guessing.
For regulated teams, that trace matters. The receipt shows what was checked, which sources were used, who approved it, and when it was published.
What is a Verified Source?
A Verified Source is content your organization stands behind. Senso checks the claim against approved ground truth, reviews it before publication, and connects it to a receipt showing sources, reviewer, and verification history.
That makes the content reusable across both public AI Visibility and internal agent workflows. One compiled knowledge base powers both, so you do not maintain duplicate copies.
Which Senso product should I use?
Senso has two products because public representation and internal agent quality are different problems.
| Product | What Senso checks | Best fit |
|---|---|---|
| Senso AI Discovery | Public AI responses for accuracy, brand visibility, and compliance against verified ground truth. No integration required. | Marketing and compliance teams that need control over how AI models represent the company. |
| Senso Agentic Support and RAG Verification | Internal agent responses against verified ground truth, with gaps routed to the right owners and full visibility into wrong answers. | IT, operations, and compliance teams that need auditability and response quality. |
Senso AI Discovery is the fastest way to see how leading AI models represent your business. Senso Agentic Support and RAG Verification is the right fit when internal agents need the same level of control and proof.
What proof can teams see with Senso?
Senso reports measurable outcomes, not vague claims. The proof points include 60% narrative control in 4 weeks, 0% to 31% share of voice in 90 days, 90%+ response quality, and 5x reduction in wait times.
Those results come from the same loop. Senso measures what AI says, compares it to verified ground truth, fixes the source of record, and checks the models again. Teams can track whether accuracy, citations, mention rate, citation share, and share of voice improve over time.
Does Senso require an integration?
Senso AI Discovery does not require an integration. Teams can run a free audit at senso.ai and see where AI models are getting the story right, where they are wrong, and what needs to change.
That makes it useful when you need a baseline before connecting systems. It also helps teams move faster when they need proof without a long setup cycle.
Can Senso prove where an answer came from?
Yes. Every answer traces back to a specific verified source, and the receipt shows the source trail and review history. That is the difference between a response that sounds right and one you can defend.
This is especially important when a CISO, compliance officer, or operations leader needs to know whether an agent cited current policy and can prove it. Senso gives that visibility directly.
Why does this matter for your business?
It matters because AI agents are already speaking for your business whether the knowledge behind them is governed or not. If the answer is inaccurate, the cost can be misrepresentation, delayed action, or compliance exposure.
Senso closes that gap by giving AI agents verified truth with proof. The goal is simple: give AI agents verified truth with proof.