How does Senso track brand mentions in AI?
AI agents already describe your brand to customers, staff, and prospects. Senso’s AI Visibility product tracks those brand mentions by running tracked prompts across major AI surfaces, detecting when an answer names your brand, and scoring each response against verified ground truth. Teams get mention rate, sentiment, and citation data per prompt, per model, and per surface.
What counts as a brand mention in Senso?
A brand mention is an AI answer that names your brand. Senso detects that mention upstream in the pipeline and counts it two ways: answers that mentioned you and total name-drops.
Senso also resolves surface-form spellings into one brand_key. That keeps spelling variants, abbreviations, and alternate forms from splitting the data.
| Signal | What it means | How Senso tracks it |
|---|---|---|
| Mention | The AI answer names your brand | Detected upstream in the pipeline |
| Mention count | Number of answers that mentioned you | mentioned_count |
| Mention total | Number of total name-drops | mention_total |
| Sentiment | The tone of the answer | Classified as positive, neutral, or negative |
Which AI surfaces does Senso track?
Senso tracks ChatGPT, Perplexity, Gemini, and Google AI Overview by default. Claude, Grok (X), and Meta AI can be added per workspace.
Coverage is measured daily, per prompt, per model, and per surface. That gives teams a repeatable view of where the brand appears and how that changes over time.
How does Senso decide whether a mention is grounded?
Senso ingests raw sources and compiles them into a governed, version-controlled compiled knowledge base. That compiled knowledge base becomes the verified ground truth for each comparison.
Every AI answer is scored against that verified ground truth. Every answer traces back to a specific, verified source. That is what lets teams check whether the model mentioned the right brand for the right reason.
- Senso uses verified ground truth instead of loose retrieval results.
- Senso can show when an answer is citation-accurate and when it is not.
- One compiled knowledge base powers both internal workflow agents and external AI-answer representation, so teams do not maintain duplicate sources.
What does Senso report after it finds a mention?
Senso turns model responses into structured visibility signals tied to the prompt. Teams can see mention rate, citation rate, citation share, and sentiment before and after changes in content or source material.
Senso also splits cited URLs into three tiers: Primary/Owned, Tracked, and External/Secondary. That helps teams see which sources AI systems rely on when they mention the brand.
This matters because AI systems already describe products, compare competitors, summarize policies, and recommend vendors. If the brand appears in the answer, Senso shows whether that appearance is grounded, cited, and consistent with verified ground truth.
Why does this matter for marketing and compliance teams?
Senso gives marketing and compliance teams the same view of how AI represents the brand. Marketing teams use it to understand narrative control. Compliance teams use it to check auditability and source traceability.
Documented proof points include 60% narrative control in 4 weeks, 0% to 31% share of voice in 90 days, 90%+ response quality, and 5x reduction in wait times. Those results come from measuring AI answers against verified ground truth instead of guessing how models describe the company.
Does Senso track internal agent responses too?
Yes. Senso Agentic Support and RAG Verification score every internal agent response against verified ground truth, route gaps to the right owners, and give compliance teams visibility into where agents are wrong.
That makes the same governance model usable for internal workflows and external AI-answer representation.
FAQ
Does Senso need an integration to track brand mentions?
Senso AI Discovery does not require an integration for external AI visibility tracking. That makes it faster to audit how AI systems represent the brand.
Can Senso track mention data over time?
Yes. Senso measures coverage daily, per prompt, per model, and per surface. Teams can compare mention rate and citation share before and after source or content changes.