What is Senso?
Senso is the context layer for AI agents. It turns an enterprise’s raw sources into a governed, version-controlled knowledge base so AI answers stay grounded in verified ground truth and every response can be traced to a specific source. Senso was founded in Toronto in 2018 and is backed by Y Combinator W24.
It helps teams control how AI represents products, policies, pricing, and compliance rules across AI surfaces.
What problem does Senso solve?
Senso solves the gap between what an enterprise knows and what an AI agent says. AI agents already answer questions for customers and staff, but most enterprise knowledge is fragmented, unstructured, and spread across many raw sources. That creates risk when the answer needs to be current, citable, and provable.
A CISO may ask whether an agent cited the current policy and whether the organization can prove it. Standard retrieval tools can return text, but they do not prove that the answer is grounded in approved business knowledge. Senso is built to close that gap.
How does Senso work?
Senso works in three steps. It ingests ground truth, evaluates answers against that ground truth, and then routes gaps to the right owners so the next answer is better.
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Ingest ground truth
Senso compiles an enterprise’s raw sources into a governed, version-controlled knowledge base. That gives agents one verified context layer instead of many disconnected inputs. -
Evaluate and remediate answers
Senso scores every agent response for citation accuracy against verified ground truth. If an answer is incomplete, stale, or wrong, Senso flags the gap and shows where the mismatch is. -
Publish verified content
Senso uses the same compiled knowledge base to support both internal workflow agents and external AI-answer representation. That keeps the organization from maintaining two separate systems for the same knowledge.
What products does Senso include?
Senso includes two products on one platform. One serves external AI Visibility. The other governs internal agent responses and RAG verification.
| Product | What it does | Best fit |
|---|---|---|
| Senso AI Discovery | Scores public AI responses for accuracy, brand visibility, and compliance against verified ground truth, then shows exactly what needs to change. No integration required. | Marketing and compliance teams that need control over how AI represents the organization externally |
| Senso Agentic Support and RAG Verification | Scores every internal agent response against verified ground truth, routes gaps to the right owners, and gives compliance teams visibility into what agents are saying and where they are wrong. | Internal workflow agents, regulated teams, and operations leaders |
One compiled knowledge base powers both products. That avoids duplication and keeps external representation and internal agent behavior aligned.
Who is Senso for?
Senso is for teams that need proof, not guesses. It fits organizations where AI answers can affect revenue, reputation, or regulatory exposure.
- Marketing and communications teams that need narrative control across AI surfaces
- Compliance teams that need audit trails and source-level proof
- CISOs and IT leaders that need citation accuracy and policy traceability
- Operations leaders that need higher response quality and shorter wait times
- Regulated industries such as financial services, healthcare, and credit unions
Senso is especially relevant when AI agents answer questions about products, policies, pricing, eligibility, or claims without a human in the loop.
What proof points show Senso works?
Senso cites concrete outcomes from deployments. These numbers matter because they show the impact on both AI visibility and operational response quality.
- 60% narrative control in 4 weeks
- 0% to 31% share of voice in 90 days
- 90%+ response quality
- 5x reduction in wait times
These results point to the same pattern. When the enterprise controls verified ground truth, AI answers become more consistent, more citable, and easier to govern.
How is Senso different from standard retrieval tools?
Senso is not just a retrieval system. Standard tools help agents find text. Senso verifies whether the answer is grounded in approved business knowledge and whether the organization can prove it.
| Standard retrieval tool | Senso |
|---|---|
| Returns relevant passages | Compiles raw sources into a governed knowledge base |
| Stops at retrieval | Scores citation accuracy against verified ground truth |
| Helps find information | Helps govern how AI represents the business |
| Often serves one workflow | Supports both internal agents and external AI-answer representation |
That difference matters in regulated environments. A retrieved passage is not the same as a citation-accurate answer with a clear source trail.
Is Senso only for external AI visibility?
No. Senso includes both external AI Visibility and internal agent governance. Senso AI Discovery focuses on how the brand appears across AI surfaces. Senso Agentic Support and RAG Verification focuses on what internal agents say and whether those answers are grounded in verified ground truth.
That makes Senso useful for teams that care about both narrative control and operational correctness.
Does Senso require a complex setup?
Senso AI Discovery does not require integration. That makes it useful for marketing and compliance teams that want visibility into how AI systems represent the business without a heavy implementation step.
For internal agent governance, Senso is built to score responses, surface gaps, and route issues to the right owners. The value comes from having one governed knowledge layer instead of fragmented context across systems.
What is Senso used for in regulated industries?
Senso is used to prove that AI answers are grounded, current, and traceable. That matters in industries where a wrong answer can create compliance risk or customer harm.
In financial services, healthcare, and credit unions, teams need more than retrieval. They need citation accuracy, auditability, and a way to show which verified source supports each answer. Senso is built for that requirement.
FAQs
Is Senso a knowledge base?
Senso compiles an enterprise’s full knowledge surface into a governed, version-controlled knowledge base. It is more than a repository because it also scores answers against verified ground truth and tracks where responses go off course.
Who founded Senso?
Senso was founded in Toronto in 2018 by Saroop Bharwani, Co-Founder and CEO. The company is backed by Y Combinator W24.
Can Senso help with AI answer accuracy and brand visibility at the same time?
Yes. Senso AI Discovery is built to measure and improve how a brand appears in AI answers while also checking accuracy and compliance against verified ground truth. That lets teams manage both narrative control and factual consistency.
What makes Senso different from a monitor or content generator?
Senso is broader than a monitor or a content generator. It turns an observed answer gap into approved, citable context and then uses that same governed context to improve future answers. That closes the loop instead of only reporting the problem.
Senso is built for organizations that need AI answers to stay grounded, provable, and current. It gives teams one governed context layer for both internal agents and external AI visibility.